Tuesday, April 17, 2007

Brad Pitt - Japanese Ads

Toyota Altis Commercial

Rolex Ad in Japan

Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)

Tuesday, April 10, 2007

Sony Bravia - Paint

THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........

Read more about it here

Bajaj - Old Caliber Ad

Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"


This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!

80's commercial from US of A

A few retrocommercials from US of A all stringed together.. there are some really corny and hilarious ones... It goes to show that consumers today have matured in their tastes and are not easily convinced by jazzy superfluous advertisements, which sends out signals that they are nothing more than a sham. These ads are in sharp contrast to the emotional appeal to the crowd and subliminal message to buy their products today. Today's ads thrive on subconciously moving the consumer by preying on the innately present hedonistic tendencies. Once in a while it pays to take a quick look at ads of yesterday... atleast for their humour quotient :)

Sunday, April 8, 2007

India Poised Campaign

Amitabh's Recital of India Poised Anthem

Gulzar's Recital Of India Poised Anthem


.....Many of us grew up being told by our elders that if we didn't shut our eyes and go to sleep within five minutes, Wee Willie Winkie would come through the grilled window and spirit us away. It's politically unfashionable these days to instil such fear in children; child psychologists warn parents that their apparently harmless stories could leave young, impressionable minds scarred for life.

It's ironic that the West, from where these treat-kids-with-kid gloves notions originated, is now trying to scare their children and grown-ups with stories of the near-mythical Indian (in the US, Indian now pretty much means us, not Red/Native/American Indian; and to some Americans, we probably look a lot scarier than the Apaches and Mohawks in Westerns).

American kids are routinely warned by their teachers that if they don't take their science and math seriously, the Indians and the Chinese will beat them to the best colleges and jobs in America . (Recently, a bunch of students from an Ivy League college visited TOI, and one of the students freely admitted that her mother, a high school teacher, was using such scare tactics.) And it's not just American kids who are being beaten with the Indian lathi-their fathers are being quietly bullied by employers into putting in extra hours without a murmur: either that or their jobs will move to India. "
Read all about it here.

Friday, April 6, 2007

Cinthol - Arvind Swamy

Cinthol ad starring Arvind Swamy and scoring by our very own Rahman. A young chap revisiting his home town, freshens up with Cinthol and settles down for a warm homecoming... thats typically south Indian.... Jogs quite a few memories of coming back from tuition as a kid and having this being aired while having dinner with family.... :)

Ek Anek Chidhiya

A wonderful piece from the attic of ads....

Lyrics of Ek Chidiya, Anek Chidiya:

mmmm mmmm

hind desh... mmm huhu... hum sabhee.... ek hain... tara ra ra raaa
bhashaa anek hain
mmmm mmmm bhasha anek hain.... mmmm mmmmm

yeh anek kya hain didi ?
anek yani bahut saare....
bahut saare, kya bahut saare?
acha, batatee hoon...

suraj ek...
chanda ek.....
taare anek....

taroN ko anek bhi kehte hain ?????
nahi nahi !!
dekho phir se
suraj ek, chanda ek, ek ek ek karke taare bane anek....
theek se samjhao naa didi

dekho dekho ek gilahari
peeche peeche anek gilahariyan
ek thithli, ..... ek aur thithali......
ek ek ek karke ho gayee ab, anek thithliyaaN...

samajhgaya didi
ek ungli, anek ungliyaan


didi didi woh dekho anek chidiyan...

anek chidiyoN ki kahani sunoge ....
haan haan

aa aa aaa,

ek chidiya, ek ek karke anek chidiya....
dana chugne aayee chidiyan .....
chorus : didi humen bhi sunaonaa.......

tho suno phirse...

ek chidiya, anek chidiyaN
dana chugne baith gayee thi .....

hai raam, par wahan byaadh ne ek jaal bhijaya tha...

byaadh, byaadh kaun didi ?
byaadh ... chidiya pakadne wala

"phir kya hua didi, byaadhne unhe pakad liya, maar daala... "


Himmat se gar jute rahe to
chote ho par, mile rahe tho
bada kaam bhi hove bhaiya..
bada kaam bhi hove bhaiya ...


Chaturrr cidiyaaN, sayaani chidiyaaN
miljul kar, jaal le kar, bhaagee chidiyan

door, ek gaaon ke paas, chidiyon ke dost, chuhe rahte the....
aur unhone, chidiyonkaa jaal, kaat diya.........

tho dekha ki tumne, anek, sirf ek hojate hain tho kaisa mazaa aata hain
didi main bataoon...


didi agar hum ek ho jaayen to bada kaam kar sakte hain?
haan haan, kyon nahi ...
to is ped ke aam bhi thod sakte hain ???
haan, thod sakte hain, par jugat lagani hogi ...

* *
* * *
* * * *

achaa, eh jugat, wah... bada mazaa ayegaa..

hind desh ke niwasi sabhi jana ek hain, -2
rang-roop vesh-bhaasha chaahe anek hain -2
ek-anek... ek-anek...

suraj ek, chanda ek, taare anek,
ek titli, anek titaliyaaN
ek gilhari , anek gilhariyaaN
ek chidiyan, ek ek... anek chidiyaan

bela gulab juhi champa chameli..... -2
phool hain anek kintu mala phir ek hai ...-2


Sahayak: S.M. Hasan, Mahesh Taavre, Girish Rao
Design animation thadhaa nirmaan: Bheem Sen

Centre for educational technology
Aurobindo Marg
New Delhi - 110016

Cadbury Camp

Its not hard to guess that its the same guy who sang "Can you feel the love tonight" song in Lion King. His gay-ish charms are hard to miss... :) Its none other than Elton John who also dedicated the song "Candle in the Wind" to the Late Princess Diana.

Volvic Ad

Via: Flixya

'Bombay' theme is used for this ad's background scoring and features Zidane. Ad is in French.

Now who would have even guessed that AR Rahman would lend this Bombay Theme music for something like "Mineral Water"? It might as well feature Zindane or any other celebrity but the product in question is not commensurate with the emotional value of background scoring.....

Mourning for Founding Father

On the demise of Tribhuvandas Patel... Not only the entire co-operative at Anand but the entire nation mourned.... In this Ad you see Dimples in black garb mourning Patel's death.

Fevicol - Bus Ad

From Ad guru,Piyush Pandey's repertoire won India, the Cannes festival in 2002.

The Ad Film Maker for this piece was none other than his brother Prasoon Pandey.

"Q. As a filmmaker, do you look up to somebody as a mentor? Has there been somebody who has influenced your current style of filmmaking?

A. I admire Woody Allen, Alfred Hitchcock and Kieslowski. Woody Allen tries the demented/eccentric comedy route without being too slapstick. It’s vastly different from the Charlie Chaplin type of comedy. Not that I don’t admire Charlie Chaplin. While Charlie had a set of sequences in his comedy, Allen uses a style that is rather weird and surprises viewers when they least expect it. .................

Read more about the kid brother here.

Sunday, April 1, 2007

Cadbury - Kuch Khas Hai

The Cadbury Ad which stole the hearts of a million Young Indian Girls with the frames of the young cricketer blushing .......

Fevicol - Old Elephant Ad

An old one from the ad treasure chest.....

Frooti - Digen Verma

The Creative director behind the Digen Campaign for the relaunch of Frooti is Abhinay Deo.

To read more about this ad campaign follow this link

Times of India - Day in Bombay

A video collage of a typical day in Bombay....lyrics from the Song CID starring Dev Anand and the song sung by Md Rafi and Geetha Dutt in the OST.

A very nicely stringed video!

Times of India - Hockey Ad

A very poignant advertisement for Times of India , capturing the essence of popularity of TOI through years, with a touch of pride and affection which is still the asset of Indians. A gamut of emotions beautifully portrayed on the senior citizen's face. Worth every minute of the airtime.....

Here the sport in focus is none other than our national sport hockey! A subtle reference to the importance it still carries in our contemporary times where Football and Cricket have gained far more mileage in viewership....