Wednesday, January 30, 2013
Tuesday, January 29, 2013
Quaker Oats company was started in 1901 by amalgamation of 4 cereal milling companies.
- Quaker Mill Company of Ravenna,Ohio.: Henry D. Seymour, one of the founders of Quaker Mill company, trademarked the Quaker brand in 1877, making it the first registered trademark for a breakfast cereal. Though none of the founding members were Quakers , the image was chosen, for the Quakers represented purity, simplicity and quality as per the encyclopedia article that Seymour was inspired by.
- A cereal mill in Iowa
- The German Mills American Oatmill Company, owned by the "The Oatmeal King"
- The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
Friday, January 25, 2013
Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.
The other ads of Sony camera coming soon on this blog.
With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..
Tuesday, January 22, 2013
Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.