Friday, January 25, 2013

Charles C. Ebbett - Lunch atop a skyscrapper: An inspiration

Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.

The outdoor advertisement of Lego, titled " Builders of Tomorrow" was released in June 2007, by Jung von Matt Advertising Agency. It won Cannes Gold in 2007.

 Sony also draws inspiration from Charles C Ebbetts vintage photograph, using the tag line: In photography: Timing is everything.
 The other ads of Sony camera coming soon on this blog.

With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..

Thursday, January 24, 2013

Vintage Ad: Domino's

The Noid was the mascot of Domino's Pizza created in the 1986 by Ad Agency Group 243.
The character "Noid" was representative of everything that could 'A-Nnoy' the customer, cold or pizza delivered late. This claymation character would stomp on the pizza carton, if it was cold or was delivered late but each time ,as seen in the ad, attempts on Domino's Pizza is thwarted.  

At a time that Pizza hut sold with the tag line "It is worth the wait" Domino's sold with the promise of a delivery less than 30 minutes , with "Avoid the Noid"

Wednesday, January 23, 2013

Vintage Ad: Pizza Hut

A lot of people remember Pete, the Italian Pizza maker, in the yellow scarf and the blue apron and a hat that hovers over his head. One hand giving an "OK" and the other a "thumbs up".  

Pete was the mascot of Pizza hut from 1965 and vanished into the void of forgotten mascots by mid 80's.
The first logo of Pizza Hut featured Pete holding the words "Pizza" and "Hut" .

From 1967- 1999: Pizza hut used the "Red Roof" logo.

 From 2000- Present: The "Red Roof" has adopted a more stylized avatar with newer font, a yellow underline and a green dot for I's tittle.

The place mat from the 1970s shows the steps that "Pete" follows to present his customers with the perfect pie.  


This is a vintage print ad of Pizza Hut with tag line "It must be worth the wait". 
The battle between Pizza Hut and Dominoes Pizza over the USP of pizza delivery time has been dealt in another blog post.

The retro television ad is of Pizza Hut from 1971. It is so uninspiring that it leaves one wondering if this ad helped in contributing to the sales of Pizza hut's pizzas at all. In the backdrop there is an old logo of Pizza Hut circa 1970s.

Tuesday, January 22, 2013

Print Ad: Mercedes Benz Sprinter Van

Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.  

Monday, January 21, 2013

Absolut 'Manish' Arora

A contemporary Fashion Designer, Manish Arora, encases the finest elements of his Paris Fashion Week in October of 2009, lending a surreal texture to the bottle.

Given his penchant for colors and patterns it comes as no surprise that he was appointed the creative director of Paco Rabanne in early 2011.

Sunday, January 20, 2013

Absolut 'Vikram' Seth

Vikram Seth is not only a gifted writer but also a painter. In this campaign series, each of his canvases is a symbol of a "Rasa"  blending music,dance and art, giving them an ethereal feel . He breathes life not only into words and poems but also to colors by giving them a new dimension on his canvas.

 His Blue Canvas contribution to the Absolut campaign, has "Na Main,Na Mai" in Urdu and Nastaleeq script scrawling over the blue bottle in gold letters. It reflects the "Shanta Rasa" or Peace.  
 In the above canvas, his multifacted personality comes to the fore where he effortlessly blends hues of orange and red, reflecting the "Vira Rasa". The "Heroic and Energetic" flavors radiating from the painting are unmistakable. "Jiu" is the Chinese character for wine as exhibited in the canvas.

A nod to the peerless Harivanshrai Bacchan, Vikram Seth borrows "Pyasa Pyala" in Devanagiri script, meaning the "Thirsty Cup" from "Madhushala". The image is of surreal love that "Shringar Rasa" is about.

All the three canvases represent the true spirit of Absolut.

This exhibition makes Vikram Seth the fourth Indian to contribute the iconic Absolut campaign.